Abstract
Research has examined various factors that influence warning effectiveness. Virtually no research, however, has explored the possibility of improving warnings by incorporating hepatic (touch) cues. The present study assessed the impact of adding a raised border surrounding the warning message on a common consumer product (glue). The raised border warning was compared to the same warning without a raised border and a no-warning control in the context of actual product use (constructing a model airplane). Results indicated that the raised border significantly increased the noticeability, comprehension, and recall of the warning label compared to a no-warning control. There was a trend for compliance to be highest for the raised border condition, but it was not statistically significant. Implications for improving warning design are discussed.
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