A lack of team coordination or collective behavior has been a prominent factor in many real-world accidents. Although collective orientation is purported to be a critical ability, it is a team skill that is very seldom fostered in individual training. This paper describes a program of research designed to address three primary questions regarding collective orientation. First, can we measure it? Second, does collective orientation make a difference in how well teams perform? Third, in what ways does behavior differ in collectively-oriented versus non collectively-oriented teams?
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