Abstract
In the emerging paradigm of new product development, integrating ergonomic design principle as related to the potential needs and implicit demand of the customer is strongly emphasized. However, traditional development processes are widely used in the design of home appliances such as electrical washing machine. The first author provided the concept of ‘High Touch’ design as a systematic methodology to identify customer needs in a consumer product. In the High Touch design process, matrices of human needs and product function are formulated and evaluated using the concept of quality function deployment. Based on the evaluation result, an electronics company in Korea developed a new model of electric washer with strong market response. This paper describes the methods and analyses used in the conceptual design of the washer.
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