Two factor analytic studies of room pleasantness, one of 30 offices, one of 30 living rooms were conducted. In addition to semantic scales, objective indicators of room pleasantness, such as floor area, carpeting, presence of pictures, were studied. Two pleasantness or evaluation factors were found for each space — one as judged by the occupant, one by other judges. Few observed decorative features were related to pleasantness. Several other independent (of pleasantness) dimensions were found for each space. It was concluded that aesthetic reactions to interior spaces are far more complex than previously realized and that much more research is needed.
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