What’s Your Intent? Understanding Intentions of Prosocial Behavior in Micromobility

Abstract

With continuous advancements in automated vehicle technology, modes of mobility are rapidly changing. There is a growing body of research that explores prosocial behaviors in mobility settings that focuses on yielding and considerate interactions of drivers and pedestrians. However, there is little research on observing and understanding how other constructs of prosocial behavior, such as helping acts, within micromobility users. This research aimed to explore how individual differences and underlying factors that may affect prosocial intention in a micromobility environment. A virtual reality-based user study was designed with 46 participants who were presented with various prosocial chances and observed their intention to help. Findings from the quantitative and qualitative semi- structured interview offer insights toward fundamental understanding of the influences of motivation of prosocial intentions of micromobility users.