A Multidimensional Scaling Approach to Technology Categorization

Abstract

The increasing reliance on and advancement of technology requires an in-depth exploration into how users interact with mechanical and virtual devices. To explore how individuals categorize different technologies, we conducted a multidimensional scaling (MDS) study to analyze the perceived similarity or dissimilarity between technologies. In the exploratory study on 23 devices, we found items rated similarly based on two dimensions – technological sophistication and size. Technology categorization, specifically with the use of MDS, is an under investigated approach in human factors that, through further exploration, may yield a better understanding of users’ mental models and acceptance, with utility for both designers and researchers.

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