Individuation Based Usability of a Customized E-commerce Platform

Abstract

The usability of interfaces is critical in commerce, as it can lead to increased productivity and revenue. However, employees often have different needs from a system based on their role within the company. Hancock, Hancock, and Warm (2009) suggested that applied scientists should embrace person-specific interactions as the world moves ever more toward individual customization. Magento is an open-source e-commerce platform that can be tailored to the needs of respective companies. In conjunction with a retail plant and flower sales company in Clearwater, Florida, we assessed the usability of a custom Magento interface, focusing on each employee’s individual needs in the organization using heuristic evaluation, usability assessment, and structured interviews.

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