Examining The Medium In Which Feedback Is Delivered on Young Drivers’ Speed Management Behavior: An On-Road Study

Abstract

The aim of the present research was to examine the effect of the medium in which feedback is delivered (verbal, written, graphical) on young drivers’ speed management behavior in two speed zones (i.e., 50km and 80km/h), immediately post-training and one week post-training. Sixty young drivers, randomly allocated to one of four feedback groups (i.e., Control, Verbal feedback, Written feedback, Graphical feedback) completed one training and two test drives using an instrumented vehicle. The results showed that feedback presented graphically was most effective in reducing the maximum speed travelled in the two speed zones under examination. This effect was present immediately following training as well as one week later. These findings have important implications for the development of a new approach to improve young drivers’ speed management behavior.

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