So far, research on pedestrians’ gaze behavior while crossing roads has mainly focused on individual pedestrians rather than groups. However, pedestrians often travel in groups especially in downtown areas. This observational study investigated how group characteristics (group size and movement of the group), situational factors (presence of traffic), and demographic variables (age and gender) influence pedestrians’ gaze behavior towards traffic during road crossing. A total of N = 197 pedestrians were observed of whom n = 24 traveled alone, n = 128 traveled in groups of two or three, and n = 45 traveled in groups of four or more. Results indicated that with increasing group size, the odds to observe traffic decreased. Diffusion of responsibility among group members might explain this effect. Finally, pedestrians’ group characteristics should be considered when developing automated vehicles that interact with vulnerable road users.
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