Abstract
This study analyzes user behavior patterns to suggest the improvement direction of premium bus using video observation method. Premium bus offers a variety of convenience features compared to conventional buses, thus enhancing user comfort. However, there are customer needs for location improvement of provided convenience features. The optimal location of the premium bus convenience can be determined by analyzing the usage pattern based on the observation of passenger behavior. Action camera was installed on the front and rear side of the passenger. Tasks and preferences posture were taken during the bus ride for 3 hours. The subjective task frequency and usage frequency of convenience were evaluated through questionnaire evaluation for 30 minutes after boarding the bus. Ten participants (male: 5, female: 5) were recruited. Observation of user behavior showed that smartphone usage (36%) and sleeping (29%) were high when boarding a premium bus. In the subjective evaluation, the sleeping result (8.2) and the use of a smartphone (7.3) were high. In this study, the tasks performed by the premium bus passengers were identified, and the frequency of task usage was quantitatively and qualitatively identified.
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