Risk Perceptions of Common Technologies

Abstract

Perceived risk is an important component of technology acceptance and adoption. Research has explored perceived risk, and its relation to technology acceptance. However, only limited work has considered common technologies, or assessed different types of risk. This study explored perceptions of risk within 5 types (financial, performance, physical, psychological, social) and overall perceived risk, for 23 common technologies. 178 participants rated the technologies across all the types of risk. In general, the technologies were rated as mildly risky for all categories of risk, but ratings were even lower for psychological, physical, and social risk. However, individual technologies varied in their rankings. This study emphasizes the need to understand not just overall perceived risk, but also type of perceived risk. This insight can assist developers and others (e.g., marketers) to understand what types of risk must be mitigated through redesign, training, or other means to promote technology acceptance.

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