Social drivers of technology adoption and use in the workplace productivity context

Abstract

In a usability test of a pre-commercialization product designed to minimize interruptions, we examined the ease of use and intuitiveness of the product through lab testing, while also surveying test participants on their perception of interruptions in the workplace. The results suggest that despite high ratings of ease of use and tool intuitiveness, participants were uncertain about likelihood of use in the office context. This discrepancy indicates usability is perhaps a necessary but insufficient driver of adoption, and other factors, such as the establishment of a receptive context and supportive social norms, are also important considerations when predicting new technological adoptions.