Since its release in April 2010, the Apple iPad has become the de facto tablet for consumers. Given the increasing popularity of the iPad as a consumer, educational, and work device, we were interested in how different groups of people use the iPad. More specifically, we were interested in how students and non-students use the iPad at work, school, and at play. One-hundred thirteen participants completed an online survey about iPad use. Results indicated students use the iPad more often for socializing, playing games, editing and posting photos, listening to audio, and taking pictures or videos. On the other hand, non-students use the iPad more often for reading the news, eBooks, and eMagazines.
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Gartner (2011). Gartner says apple with have a free run in tablet market holiday season as competitors continue to lag. Retrieved from http://www.gartner.com/it/page.jsp?id=1800514
