Air pollution is a pressing problem of public health for developing countries, but governments have few incentives to abate air pollution without public awareness of the issue. Focusing on the case of Vietnam, we examine the determinants of public awareness of air pollution. Using representative survey data for the entire country from 2017, we find that local exposure to air pollution increases public awareness and reduces satisfaction with governments but does not provoke opposition to coal-fired power generation. In contrast, education leads people to oppose coal-fired power plants. These results suggest that while local air pollution contributes to awareness and dissatisfaction with the government, support for effective policy measures depends on education levels.
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