This article tests a common fundamental assumption in Survival Value,
Conflicting Loyalties, and Alliance Theory: that exogamy creates cross-alle
giance/alliance between social units. The study finds little support for the
theoretical statement on a worldwide, cross-cultural basis. Additional ex
tensive investigation of sample societies reveals that high cross-allegiance / alliance appears moderately related to absence of primary cousin marriage.
Suggestion is made for refinement of exogamic theory.
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