Because cultures differ at a fundamental level, the knowledge, experience, and ability to conduct business successfully in one culture does not necessarily transfer to another. Learning and mastering the cultural nuances of every cultural group in the world is an ideal goal in the global marketplace, but not a realistic one. The Culture Classification Model examines cultural differences from a broad behavioral perspective and provides a framework for comparisons across groups. Each business exchange will be unique and may deviate from this model, but it provides a starting point when preparing for a business exchange with someone from another culture.
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