Perspectives: Knowledge Development in International Marketing

Aulakh Preet S. , and Kotabe Masaaki (1993), “An Assessment of Theoretical and Methodological Development in International Marketing,” Journal of International Marketing, 1(2), 5–28.

Tamer Cavusgil S. , ed. (1993), Internationalizing Business Education: Toward Meeting the Challenge, East Lansing: Michigan State University Press.

Tamer Cavusgil S. , ed. (1991), “Internationalization of Business and Economics Programs: Issues and Perspectives,” Business Horizons, 34(6), 92–100.

Cavusgil S. Tamer , and Li Tiger (1992), International Marketing: An Annotated Bibliography, Chicago: American Marketing Association.

Gatignon Hubert (1997), “Marketing Perspectives and International Business: Discussion Paper,” in International Business: An Emerging Vision, Toyne Brian , and Nigh Douglas , eds. Columbia: University of South Carolina Press, 567–70.

Li Tiger , and Tamer Cavusgil S. (1995), “A Classification and Assessment of Research Streams in International Marketing,” International Business Review, 4(3), 251–77.

Mattsson Lars-Gunnar (1997), “Exchange Approaches and Marketing's Contributions to International Business Research,” in International Business: An Emerging Vision, Toyne Brian , and Nigh Douglas , eds. Columbia: University of South Carolina Press, 527–42.

Samiee Saeed (1997), “A Conceptual Framework for International Marketing,” in International Business: An Emerging Vision, Toyne Brian , and Nigh Douglas , eds. Columbia: University of South Carolina Press, 542–60.

Sheth Jagdish N. (1997), “The Reincarnation of International Marketing,” in International Business: An Emerging Vision, Toyne Brian , and Nigh Douglas , eds. Columbia: University of South Carolina Press, 561–67.