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Factors Affecting the Adoption of Market Orientation: The Case of Thailand

Journal of International Marketing

Impact Factor: 4.9 / 5-Year Impact Factor: 6.2

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First published online March, 1998

Factors Affecting the Adoption of Market Orientation: The Case of Thailand

Volume 6, Issue 1

https://doi.org/10.1177/1069031X9800600103

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