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Book Review: International Marketing,7th Edition Vern Terpstra and Ravi Sarathy

Journal of International Marketing

Impact Factor: 4.9 / 5-Year Impact Factor: 6.2

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Book review

First published online December, 1997

Book Review: International Marketing,7th Edition Vern Terpstra and Ravi Sarathy

Volume 5, Issue 4

https://doi.org/10.1177/1069031X9700500409

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