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International Marketing Blunders by American Firms in Japan—Some Lessons for Management

Journal of International Marketing

Impact Factor: 4.9 / 5-Year Impact Factor: 6.2

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First published online December, 1995

International Marketing Blunders by American Firms in Japan—Some Lessons for Management

Volume 3, Issue 4

https://doi.org/10.1177/1069031X9500300406

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