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International Marketing Involvement: The Construct,Dimensionality,and Measurement

Journal of International Marketing

Impact Factor: 4.9 / 5-Year Impact Factor: 6.2

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First published online December, 1995

International Marketing Involvement: The Construct,Dimensionality,and Measurement

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Volume 3, Issue 4

https://doi.org/10.1177/1069031X9500300402

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