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Book Review: The Global Marketing Imperative: Positioning Your Company for the New World of Business

Journal of International Marketing

Impact Factor: 4.9 / 5-Year Impact Factor: 6.2

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Book review

First published online September, 1995

Book Review: The Global Marketing Imperative: Positioning Your Company for the New World of Business

Volume 3, Issue 3

https://doi.org/10.1177/1069031X9500300312

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