Book Review: Product-Country Images: Impact and Role in International Marketing

Erikson Gary M. , Johansson Johny K. , and Chao Paul . “Image Variables in Multi-attribute Product Evaluations.” Journal of Consumer Research 11(1984): 694–99.

Johansson Johny K. , and Nebenzahl Israel D. “Multinational Expansion: Effect on Brand Evaluations.” Journal of International Business Studies 17(1986): 101–26.