This article is based on a speech delivered by the author to the National
Economic Council in Washington, D.C. The White House-based council is charged
with strengthening the competitive performance of U.S. firms. The author
highlights the need for clarity of purpose, tightness of focus, coordination of
approaches, emphasis on strengths, targeting of crucial factors, and boldness of
vision in shaping a new export assistance policy.
Get full access to this article
View all access options for this article.
References
1.
CavusgilS. Tamer. “Export
Development Efforts in the United States: Experiences and Lessons
Learned.” In International Perspectives on Trade
Promotion and Assistance, eds. CavusgilS.T. and CzinkotaM.R.,
173–83. New York:
Quorum Books,
1990.
2.
CzinkotaMichael R., and
RonkainenIlkka A.International Marketing. 3rd ed. Fort
Worth: The Dryden Press,
1993.
3.
KotabeMasaaki, and
CzinkotaMichael R. “State
Government Promotion of Manufacturing Exports: A GAP
Analysis.” Journal of International Business
Studies4 (1992):
637–58.
4.
SeringhausRolf F.H., and
RossonPhilip J.Government Export Promotion: A Global Perspective.
London:
Routledge,
1990.
5.
United States General Accounting
Office.Agricultural Marketing: Export Opportunities for Wood Products in Japan
Call for Customer Focus. Washington,
D.C.: Government Printing
Office, May 1993.
6.
United States General Accounting
Office.Export Promotion: U.S. Programs Lack Coherence.
Washington D.C.: Government
Printing Office, March 1992
