A model is developed for predicting export adoption. The export adoption decision
is viewed as a logical continuation of antecedent structural characteristics and
behavior. Predictors and measurement problems are discussed. To illustrate the
model, antecedent firm size, domestic market coverage, number of new products
developed, and recent domestic market expansion are used to predict export
adoption on a sample of previously non-exporting firms. The findings provide
some support for the model.
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