AdekambiSouleïmane A.IngenbleekPaul T.M.van TrijpHans C.M. (2015), “Integrating Producers at the Base of the Pyramid with Global Markets: A Market Learning Approach,” Journal of International Marketing, 23 (4), 44–63.
2.
AhmadiImanHabelJohannesJiaMiaoleiLeeNickWeiSarah (2022), “Consumer Stockpiling Across Cultures During the COVID-19 Pandemic,” Journal of International Marketing, 30 (2), 28–37.
3.
BolderdijkJan WillemGrinsteinAmirRisseladaHans (2022), “Consumers as Initiators and Conduits of Social Change – The Case of Sustainability,” working paper.
4.
ChandyRajesh KGitaJohar V.MoormanChristineJohnRoberts H (2021), “Better Marketing for a Better World,” Journal of Marketing, 85 (3), 1–9.
5.
ChoiJungsilChangYoung KyunLiYexin JessicaJangMyoung Gyun (2016), “Doing Good in Another Neighborhood: Attributions of CSR Motives Depend on Corporate Nationality and Cultural Orientation,” Journal of International Marketing, 24 (4), 82–102.
6.
DavvetasVasileiosUlqinakuAulonaAbiGülen Sarial (2022), “Local Impact of Global Crises, Institutional Trust, and Consumer Well-Being: Evidence from the COVID-19 Pandemic,” Journal of International Marketing, 30 (2), 73–101.
7.
HaenleinMichaelBitnerMary JoKohliAjayLemonKatherine N.ReibsteinDavid J. (2021), “Guest Editorial: Responsible Research in Marketing,” Journal of the Academy of Marketing Science, 50 (1), 8–12.
8.
HeinbergMartinLiuYeyiHuangXuanEisingerichAndreas B. (2021), “A Bad Job of Doing Good: Does Corporate Transparency on a Country and Company Level Moderate Corporate Social Responsibility Effectiveness?” Journal of International Marketing, 29 (2), 45–61.
9.
HewettKellyOkazakiShintaroPriceLinda L. (2022) “Marketing and Public Policy in a ‘Runaway World’: A Commentary,” Journal of Public Policy & Marketing, 41 (3).
10.
KohliAjay K.HaenleinMichael (2021), “Factors Affecting the Study of Important Marketing Issues: Implications and Recommendations,” International Journal of Research in Marketing, 38 (1), 1–11.
11.
KotlerPhilipLevySidney J. (1969), “Broadening the Concept of Marketing,” Journal of Marketing, 33 (1), 10–5.
12.
KotlerPhilipZaltmanGerald (1971), “Social Marketing: An Approach to Planned Social Change,” Journal of Marketing, 35 (3), 3–12.
13.
KumarV.SoodAshishGuptaShaphaliSoodNitish (2021), “Prevention- Versus Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study Using Functional Data Analysis,” Journal of International Marketing, 29 (1), 1–22.
14.
LabrooAparna A.GoldsmithKelly (2021), “The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences,” Journal of Consumer Psychology, 31 (3), 417–28.
15.
LefebvreR. Craig (2013), Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being, and the Environment. Hoboken, NJ: John Wiley & Sons.
16.
LeonhardtJames M.PezzutiTodd (2022), “Vaccination Acceptance Across Cultures: The Roles of Collectivism, Empathy, and Homophily,” Journal of International Marketing, 30 (2), 13–27.
17.
LeonidouLeonidas C.KatsikeasConstantine S.FotiadisThomas A.ChristodoulidesPaul (2013), “Antecedents and Consequences of an Eco-Friendly Export Marketing Strategy: The Moderating Role of Foreign Public Concern and Competitive Intensity,” Journal of International Marketing, 21 (3), 22–46.
18.
MaddenThomas J.RothMartin S.DillonWilliam R. (2012), “Global Product Quality and Corporate Social Responsibility Perceptions: A Cross-National Study of Halo Effects,” Journal of International Marketing, 20 (1), 42–57.
19.
MendeMartinMisraVasubandhu (2021), “Time to Flatten the Curves on COVID-19 and Climate Change: Marketing Can Help,” Journal of Public Policy & Marketing, 40 (1), 94–96.
RandrianasoloArilova A.SemenovAlexey V. (2022), “Synergy Versus Trade-Off: The Influence of National Philanthropic Environment and Industry on the Relationship Between Research and Development and Corporate Social Responsibility,” Journal of International Marketing, 30 (1), 75–92.
22.
RodriguezPeterSiegelDonaldHillmanAmyEdenLorraine (2006), “Three Lenses on the Multinational Enterprise: Politics, Corruption, and Corporate Social Responsibility,” Journal of International Business Studies, 37 (6), 733–46.
23.
RüppelFlorianLierschSebastianWalterUlla (2015), “The Influence of Psychological Well-Being on Academic Success,” Journal of Public Health, 23 (1), 15–24.
24.
SchillMarieGodefroit-WinkelDelphineHughesMine Üçok (2021), “A Country-of-Origin Perspective on Climate Change Actions: Evidence from France, Morocco, and the United States,” Journal of International Marketing, 29 (1), 23–38.
25.
ShapiroDanielHobdariBersantOhChang Hoon (2018), “Natural Resources, Multinational Enterprises and Sustainable Development,” Journal of World Business, 53 (1), 1–14.
26.
ShengXiaojingKimSoraKetronSeth (2022), “The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-19,” Journal of International Marketing, 30 (2), 38–55.
27.
StrizhakovaYuliyaCoulterRobin A. (2019), “Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia,” Journal of International Marketing, 27 (1), 38–55.
28.
StrizhakovaYuliyaCoulterRobin A.PriceLinda L. (2021), “The Fresh Start Mindset: A Cross-National Investigation and Implications for Environmentally Friendly Global Brands,” Journal of International Marketing, 29 (4), 45–61.
29.
TranThi Thanh HuongPaparoidamisNicholas G. (2020), “Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions,” Journal of International Marketing, 28 (3), 64–83.
30.
VaradarajanRajan (2014), “Toward Sustainability: Public Policy, Global Social Innovations for Base-of-the-Pyramid Markets, and Demarketing for a Better World,” Journal of International Marketing, 22 (2), 1–20.
31.
VecchiMichellaElfPatrickUenoAkikoDilmperiAthinaDennisCharlesDevereauxLuke (2022), “Shall We Dance? Recreational Dance, Well-Being, and Productivity Performance During COVID-19: A Three-Country Study,” Journal of International Marketing, 30 (2), 56–72.
32.
WoodStacy (2022), “How Consumers Behave in a Crisis: International Lessons (and Innovations) from COVID-19,” Journal of International Marketing, 30 (2), 5–12.
33.
ZeritiAthinaRobsonMatthew J.SpyropoulouStavroulaLeonidouConstantinos N. (2014), “Sustainable Export Marketing Strategy Fit and Performance,” Journal of International Marketing, 22 (4), 44–66.