Despite the scholarly interest in presidential nomination campaigns, existing research has given limited attention to the role of fundraising in these campaigns. I attempt to fill this void by developing a model based upon the hypothesized relationship between candidates' electoral suc cess and increases in their subsequent fundraising. Using data from three recent nomination campaigns and pooled cross-sectional time-series analy ses, I present results suggesting that success and media coverage have a strong impact upon the subsequent fundraising of long-shot candidates, while the subsequent fundraising of established candidates is attribut able to their viability The observed differences in the relationship are due to the expectations associated with the two candidate types.
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