Beniger, James R. (1976). "Winning the Presidential Nomination: National Polls and State Primary Elections, 1936-1972. " Public Opinion Quarterly, 40 (Spring): 22-38.
2.
Brams, Steven (1975). Game Theory and Politics. New York: The Free Press.
3.
Downs, Anthony (1957). An Economic Theory of Democracy, New York: Harper & Row.
4.
Edwards, W. (1954). "The Theory of Decision Making." Psychological Bulletin51: 380-417.
5.
Fishbein, Martin, and Icek Ajzen ( 1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Reading, Mass.: Addison-Wesley Publishing Company.
6.
Fleitas, Daniel W. (1971). "Bandwagon and Underdog Effects in Minimal Information Elections." American Political Science Review65 (June): 434-38.
7.
Gallup, George (1972). The Sophisticated Poll Watcher's Guide. Princeton, N.J.: PrincetonOpinion Press.
8.
Pomper, Gerald M., et al. (1981). The Election of 1980: Reports and Interpretations . Chatham, N.J.; Chatham House Publishers, Inc.
9.
Schneider, William (1981). "The November 4 Vote for President: What Did it Mean?" In The American Elections of 1980, Austin Ranney, ed. Washington, D.C.: American Enterprise Institute for Public Policy Research: 212-62.
10.
Wolfinger, Raymond E., and Steven J. Rosenstone (1980). Who Votes ?New Haven: Yale University Press.
