Previous research suggests that women’s descriptive representation may have a role-model effect on young women, encouraging them to greater levels of political participation. Using data from the Monitoring the Future Survey and the National Survey of Political and Civic Engagement of Young People, we examine whether highly visible female role models like Hillary Clinton, Nancy Pelosi, and Sarah Palin, and viable female candidates for governor and senator had a role-model effect on young women. At the national level, we find some evidence of a role-model effect resulting from the election of Speaker Pelosi and the presidential candidacy of Hillary Clinton, but the effects are largely concentrated among young women who are Democratic and liberal. We find little evidence that Sarah Palin’s vice-presidential run had a role-model effect on young women, regardless of party or ideology. Our state-level analysis of viable female gubernatorial and senatorial candidates finds that role-model effects on young women and men are mediated in different ways by ideology and, to a lesser extent, party.
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