Abstract
As female candidates may face greater challenges in establishing their “qualifications” for office, coverage of their personal traits may be pernicious, because it tends to de-emphasize substantive qualifications. This study focuses on relative amounts of trait and issue coverage of contests with and without women candidates. We find that races with female candidates yield more coverage of traits than male versus male contests and races with female candidates are less likely to generate issue coverage than trait coverage. Candidate gender and office interact; female gubernatorial candidates are most likely to garner trait coverage and least likely to engender issue coverage.
Get full access to this article
View all access options for this article.
References
Supplementary Material
Please find the following supplemental material available below.
For Open Access articles published under a Creative Commons License, all supplemental material carries the same license as the article it is associated with.
For non-Open Access articles published, all supplemental material carries a non-exclusive license, and permission requests for re-use of supplemental material or any part of supplemental material shall be sent directly to the copyright owner as specified in the copyright notice associated with the article.
