Promoting the marriage of marketing techniques and human factors research in product development.
Get full access to this article
View all access options for this article.
References
1.
BaileyR. W.(1993).Performance vs. preference In Proceedings of the Human Factors Society and Ergonomics 37th Annual Meeting (pp. 282–285). Santa Monica, CA: SAGE Publications
2.
BlanchardH. E.LewisS. H.RossD.CataldoG.(1993).User performance and preference for alphabetic entry from 10-key pads: Where to put Q and Z? In Proceedings of the Human Factors and Ergonomics Society 37th Annual Meeting (pp. 225–229). Santa Monica, CA: SAGE Publications
3.
CarswellC. M.(1991).Boutique data graphics: Perspectives on using depth to embellish data displays In Proceedings of the Human Factors Society 35th Annual Meeting (pp. 1532–1536). Santa Monica, CA: SAGE Publications
4.
Kirchner-DeanE.KahlerS.(1994, October).Marketing usability: A golden opportunityErgonomics in Design, pp. 21–24
5.
MacLeanA.BarnardP. J.WilsonM. D.(1985).Evaluating the human interface of a data entry system: User choice and performance measures yield different trade-off functions In People and Computers: Designing the Interface: Proceedings of the Conference of the British Computer Society (pp. 172–185). Cambridge: Cambridge University Press
6.
NielsenJ.LevyJ.(1994).Measuring usability: Preference vs. performanceCommunications of the ACM37(4), 66–75
7.
WeiK. C.OttoN. C.(1992).Engine sound quality evaluation using semantic differential method In Proceedings of the Human Factors Society 36th Annual Meeting (pp. 1244–1248). Santa Monica, CA: SAGE Publications
8.
WickensC. D.AndreA. L.(1994).Performance-preference dissociations In SID International Symposium: Digest of Technical Papers (pp. 369–370). Santa Ana, CA: Society for Information Display
