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Abstract

This study was designed to examine the influence of TV and radio broadcasting on the attendance of NBA games from four perspectives: (a) choosing between attending a home game and watching the game on TV, (b) watching away games on TV, (c) using cable TV sport channels, and (d) listening to games on radio. A random sample of spectators (N = 861) from six second half 1993-1994 season home games of a major Western Conference NBA team responded to a survey conducted in the arena prior to each game. Chi-square, t-test, and correlational analyses indicated that TV broadcasting of home games would decrease attendance; TV broadcasting of away games would increase attendance; cable TV access would not affect attendance; and radio broadcasting of games would increase attendance.

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Impact of Broadcasting on the Attendance of Professional Basketball Games

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