Marketing Intercollegiate Women's Basketball

Abstract

Marketing to women through the athletic medium has become an interesting and valuable tool for corporate America. As the interest continues to grow in women's sports, marketing people must be prepared to establish selling inventory and corporate packages to accommodate that interest.

Ohio State has found a way to create inventory to sell the women's basketball program. The selling inventory comes in the form of a commercial radio network, a prime-time coach's show, and an aggressive season ticket plan The Department of Athletics chose to be assertive in marketing and promoting the women's basketball program due to the great demand and interest in this very successful women's team.