The Event Pyramid: An Effective Management Strategy

Abstract

View all access options for this article.

Deckard

(1993). Contracting for food and drink is a matter of taste. Amusement Business, 105(6), 14.

Ehrenberg

R. G.

and Bognanno

M. L.

(1990). The incentive effects of tournaments revisited: Evidence from the European PGA Tour. Industrial and Labor Relations Review, 43(3), 74–88S.

Irwin

R. L.

and Asimakopoulos

M. K.

(1992). An approach to the evaluation and selection of sport sponsorship proposals. Sport Marketing Quarterly, 1(2), 43–51.

Jacobson

(1991, January). Scoring points with customers through sports marketing. Business Marketing, 76(1), 24–25.

Levin

(1993). Sports seek winning edge from integrated marketing. Advertising Age, 64(9), 12.

Mullin

, Hardy

and Sutton

(1993). Sport Marketing. Champaign, IL: Human Kinetics Publishers, 136.

Roslow

, Nicholls

J. A. F.

, and Laskey

H. A.

, (1992, July/August). Hallmark events and mea-suresof reach and audience characteristics. Journal of Advertising Research, 53–58.

Staff. (1992, December 21). Boxscore/Events. 4m«se-ment Business, 104(51), 43.

Staff. (1992, July 25). Money grows on screens. The Economist, 324(7769), S4-5.

10.

Staff. (1993, May 3). Telling cutback. Sports Illustrated, 78(17), 10.

11.

Staff. (1992, December 21). Top 25 international boxscores. Amusement Business, 104(51), 26.

12.

Stotlar

D. K.

(1993). Successful Sport Marketing. Madison, WI: W. C. Brown and Benchmark Publishers, 136.