Abstract
Get full access to this article
View all access options for this article.
References
1.Anatomy of a T.O.P. sponsorship. (1991 , December). Skybox Magazine , p. 33 .
2.
Beckett
J.
(1992 , January 20). Advertisers Olympic gold . San Francisco Chronicle , pp. Bl , B7 .
3.
Mandese
J.
(1991 , May 6). Traps set for Olympic ambush ads . Advertising Age , p. S1 .
4.
Turner
M.
(1991 , June4). Atlanta to control selling of '96 games . Atlanta Journal-Constitution/ Business , p. C1 .