BitnerM. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56, 57–71.
2.
CialdiniR. B. (1995). Principles and techniques of social influence. In TesserA. (Ed.), Advanced social psychology (pp. 256–281). New York, NY: McGraw-Hill.
3.
CoatesD., & HumphreysB. R. (2005). Novelty effects of new facilities on attendance at professional sporting events. Contemporary Economic Policy, 23, 436–455.
4.
GierlH., PlantschM., & SchweidlerJ. (2008). Scarcity effects on sales volume in retail. The International Review of Retail, Distribution and Consumer Research, 18, 45–61.
5.
GreenwellT. C., LeeJ., & NaegerD. (2007). Using the critical incident technique to understand critical aspects of the minor league spectator's experience. Sport Marketing Quarterly, 16, 190–198.
6.
HightowerR., BradyM. K., & BakerT. L. (2002). Investigating the role of the physical environment in hedonic service consumption: An exploratory study of sporting events. Journal of Business Research, 55, 697–707.
7.
HowardD. R., & CromptonJ. L. (2003). An empirical review of the stadium novelty effect. Sport Marketing Quarterly, 12, 111–116.
KimH., La VetterD., & LeeJ. (2006). The influence of service quality factors on customer satisfaction and repurchase intention in the Korean Professional Basketball League. International Journal of Applied Sports Sciences, 18, 39–58.
10.
InmanJ. J., PeterA. C., & RaghubirP. (1997). Framing the deal: The role of restrictions in accentuating deal value. Journal of Consumer Research, 24, 68–79.
11.
LambrechtK.W., KaeferF., & RamenofskyS. D. (2009). Sportscape factors influencing spectator attendance and satisfaction at a Professional Golf Association tournament. Sport Marketing Quarterly, 18, 165–172.
12.
LeadleyJ. C., & ZygmontZ. X. (2006). When is the honeymoon over? National Hockey League attendance, 1970-2003. Canadian Public Policy, 32,213–232.
13.
LynnM. (1992). Scarcity's enhancement of desirability: The role of naive economic theories. Basic and Applied Social Psychology, 13, 67–78.
14.
McEvoyC. D., NagelM. S., De SchriverT. D., & BrownM. T. (2005). Facility age and attendance in Major League Baseball. Sport Management Review, 8, 19–41.
RoyD. P. (2008). Impact of new Minor League Baseball stadiums on game attendance. Sport Marketing Quarterly, 17, 146–153.
17.
TheodorakisN. D., & KostantinosA. (2008). Can service quality predict spectators’ behavioral intentions in professional soccer?Managing Leisure, 13, 162–178.
WakefieldK. L., & BlodgettJ. G. (1996). The effect of the servicescape on customers’ behavioral intentions in leisure service settings. Journal of Services Marketing, 10, 45–61.
21.
WakefieldK. L., BlodgettJ. G., & SloanH. J. (1996). Measurement and management of the sportscape. Journal of Sport Management, 10, 15–31.
22.
WakefieldK. L., & SloanH. J. (1995). The effects of team loyalty and selected stadium factors on spectator attendance. Journal of Sport Management, 9, 153–172.
23.
WarmD. L., BayensC., & DriverA. K. (2004). Likelihood of attending a sporting event as a function of ticket scarcity and team identification. Sport Marketing Quarterly, 13, 209–215.
24.
WestS. G. (1975). Increasing the attractiveness of college cafeteria food. Journal of Applied Psychology, 10, 656–658.
25.
Editor's Note: Teaching notes for this case study are available atwww.fitinfotech.com.