Abstract
Get full access to this article
View all access options for this article.
References
1.
Amato
C. H.
,
Peters
C. L. O.
, &
Shao
A. T.
(2005 ). An exploratory investigation into NASCAR fan culture . Sport Marketing Quarterly , 14 , 71 –83 .
2.AT&Mobility T, LLC. v. NASCAR , 487 F. Supp. 2d 1370 (N.D. Ga., 2007 ).
3.AT&Mobility T, LLC v. NASCAR , 494 F.3d 1356 (11th Cir. Ga. , 2007 ).
4.
Caraviello
D.
(2007 , September 8). AT&T logos go back on RCR's No. 31 at Richmond: Agreement calls for car to have new sponsor by ‘09 . Retrieved November 4, 2007, from http://www.nascar.com/2007/news/headlines/cup/09/07/jburton.att.logo.richmond/index.html
5.
Fortunato
J. A.
, &
Richards
J.
(2007 ). Reconciling sport sponsorship exclusivity with antitrust law . Texas Review of Entertainment & Sports Law , 8 , 33 –48 .
6.
Heller
G. J.
, &
Hechtman
J. A.
(2000 ). Corporate sponsorships of sports and entertainment events: Considerations in drafting a sponsorship management agreement . Marquette Sports Law Review , 11 , 23 –40 .
7.IEG. (2006 ). Sponsorship spending. Retrieved November 6, 2007 , from http://www.sponsorship.com/Resources/Sponsorship-Spending.aspx
8.
Lamb
S.
, &
Astaire
D.
(2007 ). Self-regulation in sport: Why arbitration is leading the field . Retrieved December 1, 2007, from http://www.glob-alarbitrationreview.com/handbooks/3/sections/5/chapters/30/self-regu-lation-sport-why-arbitration-leading-field
9.
McGee
R.
(2005 ). NASCAR nation's big story: The cost of racing. Retrieved December 2, 2007 , from http://msn.foxsports.com/nascar/story/3489526