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References

Federal Trade Commission Act (FTCA), 15 U.S.C. § 45(a)(1) and 52 (2005).

FTC v. Garvey, 383 F.3d 891 (9th Cir. 2004).

FTC v. Publishing Clearing House, Inc., 104 F.3d 1168 (9th Cir. 1997).

Guides Concerning Use of Endorsements and Testimonials in Advertising, 16 C.F.R. §255 et seq. (1980).

Kaplan

(2006, April 24). Blake touts Prince, doesn't play it. Street & Smith's Sports Business Journal, p.1.

Steve Garvey walks on celebrity pitch; Ninth Circuit affirms former baseball star not liable in FTC Action. (2004, September 3). Press Release of Venable LLP. Retrieved February 13, 2006, from http://www.venable.com/press_releases.cfm

False Advertising and Celebrity Endorsements: Where's My Script?

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