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MasterCard and Major League Baseball: Metrics for Evaluating a Most “Memorable” Promotion

Sport Marketing Quarterly

Impact Factor: 2.0

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Research article

First published online December, 2005

MasterCard and Major League Baseball: Metrics for Evaluating a Most “Memorable” Promotion

, , and

Volume 14, Issue 4

https://doi.org/10.1177/106169340501400407

Abstract

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References

King

(1999, July 19). MasterCard taps MLB's past. SportsBusiness Journal, p. 1.

Master Card SEC Filing (2002).

MLB does prep work for Mastercard promo. (2002, July 15). SportsBusiness Journal, p. 8.

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