Marketing to Lifestyles: Action Sports and Generation Y

Bennett G. , Dees W. , & Tsuji Y. (June 3, 2004). Exploring the action sports phenomenon: Trendy fad or established segment? Paper presented at the annual conference of the North American Society for Sport Management, Atlanta, GA.

Bennett G. , Henson R. , & Zhang J. (2003). Generation Y perceptions of the action sports industry segment. Journal of Sport Management, 17 (2), 95–115.

Bennett G. , & Henson R. (2003). Status of the action sports segment among college students. International Sports Journal, 7 (1), 124–138.

Bennett G. , Henson R. , & Zhang J. (2002). Action sport sponsorship recognition. Sport Marketing Quarterly, 11 (3), 185–196.

Bradish C , Lathrop A. , & Sedgwick W. (2001). Girl power: Examining the female pre-teen and teen as a distinct segment of the sport marketplace. Sport Marketing Quarterly, 10(1), 19–24.

Coakley J. (2001). Sociology of sport: Issues and controversies (7th ed.). New York, NY: McGraw-Hill.

Fitzgerald K. (2000, May 15). Bash is a smash: Beach volleyball, extreme sports join forces in Mervyn's event. Advertising Age, 71, 60.

Gardyn R. , & Fetto J. (2000, June). Demographics: It's all the rage. American Demographics, 22 (6), 72.

Gordon D. (2000, January 1). Up, up, and away, dude! Extreme sports: What in the world is freestyle motorcross? Newsweek, 78–80.

Hanan M. (1980). Life-styled marketing. New York: Anacom.

Henry J. Kaiser Foundation. (1999). Kids & media @ The new millennium. Retrieved September 8, 2004, from http://www.kff.org/entmedia/1535-index.cfm

Howe N. , & Strauss W. (2000). Millenials rising: The next great generation. New York: Random House.

Lefton T. (2004, July 12-16). Mountain Dew will title Clear Channel-NBC Tour. Sport Business Journal, 7 (11), p. 1, 39.

Liberman N. (2004, July 12-16). New heights or a crash landing? Sport Business Journal, 7(11), p. 25–26.

Lim C , & Turco D. (1999). The next generation of sport: Y Cyberjournal of sport marketing, 3 (4). Retrieved September 8, 2004, from http://pando-ra.nla.gov.au/nph-arch/1999/Z1999-Nov-l/ http://www.cjsm.com/vol3/lim34.htm

Kelly J. , & Warnick R. (1999). Recreation trends and markets: The 21st century. Champaign, IL: Sagamore.

McCarthy M. (2001, August 14). ESPN's promotion of Games X. goes to extremes. Today USA, C.

McDaniel S. (2002). An exploration of audience demographics, personal values, and lifestyle: Influences on viewing network coverage of the 1996 Olympic Games. Journal of Sport Management, 16(2), 117–131.

Michman R. (1991). Lifestyle marketing segmentation. New York: Praeger.

Mullin B. , Hardy S. , & Sutton W. (2000). Sport Marketing. Champaign, IL: Human Kinetics.

Pedersen P. , & Kelly M. (2001). ESPN Games X.: Commercialized extreme sports for the masses. Retrieved September 8, 2004, from. http://sptmgt.tamu.edu/espnx.htm

Petrecca L. (1999, October 11). Defying Gravity: NBC, Petersen connect with cynical teens via sports fest. Advertising Age, 70 (42), 36, 38, 40.

Sporting Goods Manufacturers Association (2004). State of the Industry 2004. Retrieved September 8, 2004, from http://www.sgma.com/reports/2004/reportl073334018-29562.html

Swenson C. (1990). Selling to a segmented market: The lifestyle approach. Westport, CT: Quorum.