MMAA v. Netfire: "March Madness" Protection Strengthened for NCAA

Abstract

Get full access to this article

View all access options for this article.

References

Bearby

(2002). Marketing, protecting and enforcement of NCAA marks. Marquette Sports L. J. 12, 543–555.

Berger

(1999). Marching to madness: "Dual use" trademarks after Illinois High School Association v. GTE Vantage. Hastings Comm. & Ent. L. J. 21, 785–807.

March Madness Athletic Ass'n, LLC v. Netflre, Inc. 2003 WL 22173299 (N.D. Tex. September 18, 2003), No. 3:00-CV-398-R.

McKelvey

(2003a). Unauthorized use of event tickets In promotional campaign may create new legal strategies to combat ambush marketing: NCAA v. Coors. Sport Marketing Quarterly, 12, 117–118.

McKelvey

(May 19-25, 2003b). Jury's still out on ticket promotions. SportsBusiness Journal, 6(4), 27.

Warren-Mikes

E. L.

(1999). December madness: The Seventh Circuit's creation of dual use in Illinois High School Association v. Vantage GTE, Northwestern U. L. Rev. 93, 1009–1052.

Wolfersberger

(1997). Recent developments: Illinois High School Association v. Vantage GTE, Inc.: Dual-use classification threatens the extinction of America's small trademark holder, Ga. L. Rev. 32(1), 363–392.