BrownM., & KreutzerA. (2002). Risk management: What every sport marketer must understand. Presented at 15th Annual Sport, Physical Activity, Recreation and Law Conference, Waco TX, Mar 7–10.
2.
GengL., BurtonR., & BlakemoreC. (2002). Sport sponsorship in China: transition and evolution. Sport Marketing Quarterly, 11(1), 20–32.
3.
HardyS., & SuttonW. A. (1999). The SMQ and the sport marketplace: Where we've been and where we're going. Sport Marketing Quarterly, 8(4), 9–14.
4.
LachowetzT., SuttonW.A., & ClarkJ.The National Basketball Association: Application of customer lifetime value. Sport Marketing Quarterly, 10(3), 181–184.
5.
MahonyD. F., & PittsB. G. (1998). Research outlets in sport marketing: The need for increased specialization. Journal of Sport Management, 12(4), 259–272.
6.
PedersenP. M., & PittsB. G. (2001). Investigating the body of knowledge in sport management: A content analysis of theSport Marketing Quarterly. The Chronicle of Physical Education in Higher Education, 12(3), 8–9, 22-23.