An Analysis of Factors Related to Attendance at Division II Football Games

Abstract

The purpose of this study was to identify the determinants related to attendance at NCAA Division II football games for the 1998 season and develop a model designed to predict attendance using the selected determinants. Various determinants were selected, a questionnaire developed, and an Email survey conducted of all sports information directors (SIDs) of NCAA Division II institutions that competed in football during the 1997 and 1998 seasons. The data were examined using correlation and multiple linear regression procedures for the 12 retained determinants. Results indicated that previous season winning percentage and homecoming promotions had a significant positive relation to attendance (α = .05). However, existence of a booster club had a negative relation to attendance. The results can be useful for intercollegiate athletic departments in developing comprehensive marketing plans.

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