The Adaptive Role Strategy that is described in this article is de
signed to improve and expand the conduct of role studies. The
strategy has five stages: Generation of an Idealized Model, Adap
tation of the Model, Revision of the Model, Assessment of the Per
ceived Role Performance of an Innovation, Service or Institutional
Activity, and Utilization of Assessment Results. The stages are il
lustrated by reference to the literature on a broad range of role
studies.
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