Abstract
The spread and change strategies relied on in institutionalizing two applied behavioral science movements, psychoanalysis and the labora tory method of experiential learning, within the larger social system have been described in previous articles. This paper contrasts the strategies in the two cases and concludes that one movement was premised on elitist concepts of purity and discipline in matters of applied practice, while the other relied on egalitarian notions of spread through participation, involvement, and "ownership." This conclusion poses a clear issue regard ing choices of approach that can be selected by present and future inter ventionists who would lead major movements.
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