Gender as a Moderator to Students’ Behavioral Intention Toward Online Learning

Abstract

The study has used the theoretical constructs of unified theory of acceptance and use of technology (UTAUT) model and explored the student's intention to use online learning through EdTech apps. Specifically, the moderating effect of gender has been analyzed. Primary data has been collected from Indian students enrolled in online learning during the COVID-19 pandemic. The partial least squares multi-group analysis (PLS-MGA) technique has been used for data analysis. Results have indicated that self-management of learning, perceived-playfulness, effort-expectancy, and performance-expectancy positively influence the use of online learning, while social influence had insignificant influence. Further, the perceived-playfulness was found to have a high impact on the behavior intention of female students in India.

Keywords

online learning EdTech apps MICOM PLS-MGA COVID-19

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