Abstract
We are both surprised by and proud of the impact our article has had on the study of organizational identification. But if we had the opportunity of a do-over—with the benefit of 35 years’ hindsight—we would focus proportionately: (a) less on how identification occurs and more on why it matters (because “why” helps explain the process of organizing along with key drivers and outcomes); (b) less on cognition and more on affect and internalization (because they are also central to the experience of identification); (c) less on the organization and more on other targets of identification (because they often matter even more); and (d) less on Social Identity Theory and more on other identity perspectives (because they would expand our tools for understanding identification). We also reflect on how a so-called “classic” article can both enable and constrain scholarly inquiry and on the promise of revisiting history.
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