Abstract
Steve Kerr’s seminal “Folly” article astutely noted that all too many organizations—and the individuals who populate them—invariably violate a fundamental law of social nature by rewarding the very behaviors that they are supposedly trying to discourage, while failing to reward the behaviors they desire to reinforce. But as Kerr notes in his interview, it is simply more than a faulty reward system that has allowed these malfunctions to continue. Building upon Kerr’s insights, we offer two proposed “Folly” updates regarding
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