To celebrate the 50th anniversary of the 1963 publication of A Behavioral Theory of the Firm (BTF) by Richard Cyert and James G. March, we interviewed Professor James G. March. The purpose of this article is to disseminate the full text of that interview.
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MarchJ. G. (2006). Rationality, foolishness, and adaptive intelligence. Strategic Management Journal, 27, 201-214.
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MarchJ. G.CoutuD. L. (2006, October). Ideas as art: A conversation with James G. March. Harvard Business Review, 84, 83-89.
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PodolnyJ. M. (2011). A conversation with James G. March on learning about leadership. Academy of Management Learning & Education, 10, 502-506.
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PodsakoffP. M.MacKenzieS. B.PodsakoffN. P.BachrachD. G. (2008). Scholarly influence in the field of management: A bibliometric analysis of the determinants of university and author impact in the management literature in the past quarter century. Journal of Management, 34, 641-720.
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StarbuckW. H. (2013). James Gardner March: Founder of organization theory, decision theorist, and advocate of sensible foolishness. European Management Journal, 31, 88-92.
