The ideas found in Phil Rosenzweig’s book “The Halo Effect … and the Eight Other Business Delusions That Deceive Managers” provide the basis for a conversation between Phil and Paul Olk. Besides discussing Phil’s critique of the research methods found in some popular business books, they address implications of the halo effect and the other delusions for teaching and conducting academic research, including the difficulty in conducting research that is both methodologically rigorous and practically relevant, teaching executives, and bridging the relationship between theory and practice.
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